1xBat Sporting Lines named platinum sponsor for India tour of Sri Lanka
1xBat Sporting Lines has been named the Platinum Sponsor of India’s tour of Sri Lanka, scheduled to take place from August 15 to 27, 2026. The tour will feature two Test matches between Sri Lanka and India.
Viewers around the world will be able to follow the series. In India the matches will be broadcast on Sony Sports Network and streamed on Sony LIV, while Sri Lankan coverage will be available on TV 1, Ten Cricket, SLT IPTV and the official Sri Lanka Cricket YouTube channel. In the United Kingdom and Ireland the matches will be shown on TNT; in sub-Saharan Africa on SuperSport; and in Pakistan on Ten Sports Pakistan and Sony LIV. Ten Cricket and Sony LIV will provide coverage in other South Asian countries, and Etisalat will serve viewers across the Middle East and North Africa.
As the tour’s Platinum Sponsor, 1xBat will have a prominent presence at both matches. An advertising mat featuring the brand’s logo will be placed behind the wicket on one side of the ground, and the 1xBat logo will appear on perimeter LED boards and the sight-screen. Those branding elements are included in the sponsorship package for the series.
The partnership package also includes social media promotion, distribution of materials for fans and player‑autographed memorabilia. These elements form part of the commercial rights agreed between the parties for the tour.
“Cricket is an integral part of the sporting culture in India and Sri Lanka. Matches between the two sides always attract a large audience. We are delighted to support this tour, which will be followed by fans around the world,” said a 1xBat Sporting Lines spokesperson. The partnership with the India Tour of Sri Lanka reflects 1xBat’s commitment to the development and promotion of cricket.
1xBat Sporting Lines is an online news platform from India where you can find the most important sports news. 1xBat readers get daily updates on cricket, kabaddi, football, and other sports, and site visitors can see team rankings and find predictions for sporting events. 1xBat Sporting Lines has signed a partnership agreement with Desert Vipers and has become the team’s Principal Sponsor in the International League T20 (ILT20 2025) tournament; the news platform also signed a sponsorship agreement with Tamil Thalaivas for the 11th season of the Pro Kabaddi League and is the official sponsor as the ‘powered by’ partner of the 8th season of the Abu Dhabi T10 2024 Cricket League.
The India tour of Sri Lanka runs from August 15 to 27, 2026, during which the two teams will play two Test matches.