Delhi High Court orders takedown of AI deepfakes and fake merchandise tied to Yuvraj Singh

The Delhi High Court has restrained the misuse of cricketer Yuvraj Singh’s identity and has ordered the removal of AI-generated deepfakes and fake merchandise. The plea says several social media accounts had circulated images and videos falsely depicting the cricketer in fabricated situations.

The order was issued by the Delhi High Court after a petition raised concerns about manipulated visual material and unauthorised goods bearing the player’s likeness. The court specifically named AI-generated deepfakes and fake merchandise as subjects for takedown. The petition before the bench pointed to a pattern of content being shared on social media that purported to show or involve the cricketer.

The petition challenged both synthetic video and image content created using artificial intelligence and merchandise that misused Yuvraj Singh’s image. The Delhi High Court restrained the unauthorised use of the cricketer’s identity and directed that the identified AI-generated deepfakes and fake merchandise be taken down. Those measures were described in the court record as necessary to address the materials defined in the plea.

According to the petition, the materials in question had been distributed across multiple social platforms. The plea says several social media accounts had circulated images and videos falsely depicting the cricketer in fabricated situations. The court’s instructions focus on removing the specified items from circulation.

The relief sought in the proceedings encompassed both the removal of manipulated audiovisual content and steps to halt distribution of unauthorised merchandise. The order names AI-generated deepfakes and fake merchandise for takedown and imposes restraints related to the misuse of the player’s identity. The petition set out examples of how the circulated items misrepresented events or circumstances involving the cricketer.

The Delhi High Court’s directive requires the removal of the identified items and places a legal restraint on further misuse of Yuvraj Singh’s identity. The plea says several social media accounts had circulated images and videos falsely depicting the cricketer in fabricated situations.