EMW Global signs Rinku Singh to build his commercial brand in Indian market

EMW Global has signed Indian cricketer Rinku Singh to manage and expand his commercial brand in the Indian market, according to a Times of India report published on September 21, 2026.

The agency, founded by Michael Rocha Keys, said it will focus on crafting Singh's commercial identity through long-lasting partnerships. It added that, recognising the potential of the burgeoning Indian sports landscape, it plans to diversify by collaborating with more athletes, thereby propelling Rinku's brand into the international arena.