France unveil new logo after Zinedine Zidane's appointment

The France national team has revealed a new logo at the same time Zinedine Zidane has been appointed to lead the side. The change marks the beginning of what the federation described as a new era under Zidane, who had been linked with the role since last year.
The switch in visual identity comes as the national team prepares to move forward under fresh leadership. Officials introduced the updated logo in conjunction with the announcement of Zidane's appointment, signalling a clear break with the previous period. Zidane’s name had circulated as a candidate for the position throughout the past year, and the federation’s decision formalises that long-running connection between coach and team.
The unveiling of the logo is part of the broader transition accompanying the managerial change. With Zidane now in place, the team’s branding and on-field direction are being repositioned together. Those involved presented the new mark alongside confirmation of the coach’s arrival, drawing attention to both administrative and sporting developments.
Media and supporters had speculated about Zidane’s potential link to the national job over the last year, and that speculation has now been resolved by his appointment. The timing of the logo presentation alongside the coaching announcement emphasised the federation’s intent to align visual identity with leadership. The authorities framed the moves as components of the same initiative to refresh the national programme.
Although details beyond the logo and the managerial appointment have not been expanded upon, the two changes were released in close succession. The federation opted to synchronise the branding update with the announcement concerning Zidane, underscoring a coordinated relaunch. Zidane’s association with the role since last year was referenced as context for the decisions made.
The national team will enter this next chapter with a new logo and Zinedine Zidane at the helm. Both developments have been presented as the opening of a new era, closing a period of speculation that had lasted since last year.

