Geoff Keighley says GTA VI could eclipse Avengers: Doomsday and Dune Part 3

In a report for The Hollywood Reporter published on November 12, 2026, The Game Awards creator Geoff Keighley said Grand Theft Auto VI could become the biggest entertainment launch in history and overtake films such as Avengers: Doomsday and Dune Part 3.

Reports cited in the coverage state GTA VI has sold 10 million pre-order copies and has generated around $1 billion in revenue, contributing to intense anticipation ahead of the release. The article describes widespread excitement around the title and places Keighley’s comments in the context of that pre-launch momentum.

Keighley argued the comparison with major films extends beyond box-office receipts, saying the game "could beat them not only in revenue but also in how much time people spend engaging with that medium." He suggested GTA VI might become the main form of entertainment for many players through the remainder of the year.

The developer’s open world is presented as a reason for sustained engagement, with the piece contrasting a film’s running time of a few hours to the dozens of hours of gameplay and replayability available in GTA VI. The report also references the prospect of players returning to the title repeatedly because of that scale of content.

Keighley pointed to the broader ecosystem around a major game launch, predicting dominance across livestreaming platforms, social media and YouTube content for months after release. The coverage notes that a growing online community and the potential launch of GTA 6 Online could help maintain interest long term.

The article also highlighted recently released footage, quoting a post that read: "BREAKING: NEW GTA 6 gameplay footage JUST DROPPED.Confirmed by Rockstar Games. pic.twitter.com/RsXST3C6t6"

GTA VI is scheduled to launch on November 19, 2026 for PS5 and Xbox Series X/S. Doomsday and Dune Part 3 are releasing on December 18, 2026.