GTA 6–style cars photographed in Miami as Rockstar rolls out promotional campaign
On October 16, 2026, vehicles styled after Grand Theft Auto VI models were sighted on Miami streets as part of Rockstar's marketing push ahead of the game's November 19, 2026 launch. Social posts shared by GTASixInfo and others showed a Coquette-like sports car with a Vice City wrap and Leonida plate alongside a Lamborghini-style supercar in a Vice Beach Police livery.
Rockstar recently released the GTA VI launch trailer and the company’s promotional activity has expanded into real-world displays in Miami. The game is scheduled for release on November 19, 2026, for PS5 and Xbox Series X/S. Reports circulating online said the marketing rollout has included the Miami Heat adopting the name VICE CITY for a match, branded merchandise, GTA VI: The Album, large billboards, and various promotional ads.
Images shared on social media include a vehicle closely resembling the in-game Coquette, fitted with a Vice City–themed wrap and a Leonida license plate. The social media post also carried the notation "(via IG/andrewblakeames) pic.twitter.com/Zyq3q2ndfP".
A second photographed car was described as a Lamborghini-style supercar dressed in Vice Beach Police livery. The coverage explicitly stated that an actual Lamborghini brand will not appear in GTA VI.
The article noted that every vehicle shown in the footage appears to mirror the in-game models and the VICE CITY color palette. Photographs and clips circulated by community accounts have been used to illustrate those similarities.
The spotted vehicles have been reported as part of Rockstar’s GTA 6 promotional campaign, while the company has not confirmed every element of the activity. Coverage noted there remains roughly a month before release and anticipated additional promotional events in the lead-up.
Grand Theft Auto 6 releases on November 19, 2026. The piece also recalled that Rockstar typically employs fictional vehicle brands rather than real-world manufacturers in Grand Theft Auto titles.