ISL 2026-27 opening week delivers 65 million YouTube views
The Indian Super League 2026-27 opening week, which began on October 10, recorded 65 million YouTube views and reached 52 million viewers across five matches in matchweek 1. The figures cover the league’s first five fixtures and span the reported YouTube formats and language feeds.
Matchweek 1 kicked off on October 10 with a double header: Bengaluru FC hosted SC Delhi in the first match, followed by FC Goa vs Chennaiyin FC. Day two saw the Balewadi Stadium in Pune stage Inter Kashi vs Kerala Blasters FC and, later, debutants Churchill Brothers playing against Mumbai City FC. Action moved to Guwahati on day three, where NorthEast United FC hosted Mohun Bagan Super Giants at the Sarusajai Stadium, and the opening week concluded in the capital with Punjab FC taking on Odisha FC at the JLN Stadium in Delhi.
The season opener, Bengaluru FC vs Sporting Club Delhi, generated 8.9 million YouTube views across the reported formats; the match’s peak concurrent viewership on the English feed reached 85,277 viewers. Inter Kashi vs Kerala Blasters FC recorded the highest peak concurrent viewership on the English feed, at 349,073 viewers.
In comparison metrics for the Hindi feed, NorthEast United FC vs Mohun Bagan Super Giant led with 100,660 viewers. NorthEast United FC versus Mohun Bagan Super Giant also emerged as the most-viewed fixture in the English feed, recording 17 million views, and the match led viewership in the Hindi feed.
Beyond raw views, the opening week produced 16.8 million engaged views and attracted 120,000 new subscribers to the League’s YouTube channel, taking its subscriber base to 2.7 million. Fans generated 1.6 million live interactions across the five matches through chat messages and reactions.
Every ISL match is available live and free on YouTube, alongside television coverage on Sony Sports Network and live streaming on SonyLIV; the league described this multi-platform approach as aiming to make Indian football more accessible and to give fans greater choice in how they follow their clubs and the competition.
Matchweek 2 will start on 16 October when Mohun Bagan Super Giants travel away to take on Sporting Club Delhi at the JLN Stadium at 7:30 pm IST. October 17 features a double header: Inter Kashi vs Odisha FC at 5:00 pm IST at the Balewadi Stadium, Pune, followed by Bengaluru FC hosting Chennaiyin FC at 7:30 pm IST at the Sree Kanteerava Stadium. October 18’s double-header sees Churchill Brothers host East Bengal at 5:00 pm IST at the Fatorda Stadium, then NorthEast United FC take on Kerala Blasters FC at 7:30 pm IST at the Sarusajai Stadium, with Matchweek 2 concluding on 19 October as Punjab FC host Mumbai City FC at 7:30 pm IST at the JLN Stadium.