Miami Heat to become 'Vice City' for November 18 home game ahead of GTA 6 launch

The Miami Heat will temporarily rebrand as Vice City for a special event titled "A Night in Vice City" at the Kaseya Center on November 18, 2026, during their home NBA game against the Milwaukee Bucks.

The team announced the event on its official social media account, posting: "Bright lights. Vice City.A Night in Vice City tips off November 18. pic.twitter.com/zZGGcrYyiS". The rebrand is part of the wider marketing push surrounding GTA 6, which has already included the GTA VI: The Album and other promotional tie-ins by Take Two Interactive and Rockstar Games.

For the one-night event the Heat will receive a full arena makeover: the players will wear Vice City-themed uniforms, the court will be redecorated with a custom design featuring a Vice City logo, and fans will see special in-arena activities tied to the collaboration.

The official Miami Heat store has launched a Vice City-inspired merchandise collection that includes T-shirts, apparel and accessories carrying GTA 6 branding and neon-style designs, with additional items promised closer to the game launch. The team posted: "Shop the @COURTCULTURE Vice City Collection now 🌴https://t.co/XEimfkg3YD pic.twitter.com/HZvRURBYCr".

Take Two Interactive and Rockstar Games have increased promotional activity around GTA 6; the Heat partnership follows previous marketing moves and, with roughly a month remaining before the game's release, the article noted fans are watching for further announcements from Rockstar.

Tip-off for the November 18 game is scheduled for 7:00 PM ET, and the matchup will be televised nationally on ESPN and broadcast locally across South Florida; the special Vice City-themed game occurs one day before GTA 6 launches.