Romario Shepherd announced as 1xBet brand ambassador
On 2026-10-15, global iGaming company 1xBet announced that West Indies international Romario Shepherd had been named a brand ambassador. The partnership will include exclusive content and special offers under the slogan "The game is live. Join it," with fans able to win official merchandise.
Shepherd is a West Indies international and a recognised bowling all-rounder who contributed with bat and ball for Royal Challengers Bengaluru in the 2026 IPL. RCB defeated Gujarat Titans in the final to win their second consecutive IPL title, with Shepherd part of that campaign. Next up for him is the 2026 edition of the International League T20 (ILT20), where he will play for MI Emirates; the franchise has named him among its pre-auction signings for the tournament’s fifth season. 1xBet said Shepherd’s explosive playing style inspired the collaboration, and the media have described him as "the most dangerous class of T20 finishers."
Under the partnership, 1xBet and Romario Shepherd will release a range of exclusive content under the slogan "The game is live. Join it." Fans can look forward to special offers, including the chance to win official merchandise. 1xBet said the content and special offers from the 1xBet x Romario Shepherd collaboration will provide a new way to connect with cricket fans and make their experience even more exciting.
“We were looking for an ambassador who reflects the character of our audience. Our users love to be right in the thick of the action, following every change, judging the moment, and making decisions here and now. So it was important to find not just a famous athlete, but someone for whom that pace is a way of life. Romario was a natural choice. His playing style, his ability to assess a situation quickly, and his instinct for the right moment to act reflect exactly what we wanted to convey through this concept. For us, this really is the perfect match,” said a 1xBet representative.
“When 1xBet representatives first told me about the partnership idea and what their users experience while playing, I found myself thinking, ‘That’s me.’ I immediately pictured myself on the field: the pressure, waiting for the right moment, having to read the game quickly and make a decision right then and there. In cricket, you never know what will happen in the next few seconds. A single ball can change everything, so you have to stay fully focused, read the situation, and be ready to act when an opportunity comes. When you step onto the field, you’re not just watching the game — you become part of it. That’s exactly why this idea means so much to me. I told the 1xBet team straightaway that I was in, because this partnership reflects our shared experience and approach to playing. I’m excited to be part of it and to share this message with fans: ‘The game is live. Join it,’” said Romario Shepherd.
Sheppy announced the partnership to his followers in an Instagram reels: "Proud to officially join the 1xBet family as a brand ambassador!"
1xBet is described in the announcement as a world-renowned company with 19 years of experience in the iGaming industry. The company’s website and app are available in 73 languages; the brand’s official partners include Paris Saint-Germain, FC Barcelona, Italy’s Serie A, FIBA, Volleyball World, CAF, Billie Jean King Cup, and other prominent sports brands and organisations. The announcement also states that the company has repeatedly been nominated for and won prestigious industry awards, and its platform receives more than 10 million players from around the world every month.
Shepherd is scheduled to play in the 2026 ILT20 for MI Emirates, and 1xBet and Romario Shepherd have encouraged followers to follow both accounts on social media so they don’t miss the campaign launch.