Take-Two CEO says GTA 6 pre-sales ‘far in excess of our expectations’ ahead of November 19 launch
Take-Two Interactive CEO Strauss Zelnick said in the company's latest earnings report that Grand Theft Auto VI pre-sales were "running far in excess of our expectations" as the game approaches its November 19, 2026 release for PlayStation 5 and Xbox Series X/S. Zelnick added that the publisher was pleased with the game's commercial performance so far and remains focused on the full launch.
Zelnick made the comments while discussing Take-Two's recent financial update, noting the company's satisfaction with early pre-release demand. "That's a good thing. That said, we never claim success before it occurs," he said, repeating the exact phrasing used in the earnings remarks.
Neither Rockstar nor Take-Two has disclosed specific preorder figures for GTA VI, and Zelnick confirmed that the company will provide further information about the game's commercial performance after launch. The report did not include exact sales or preorder numbers.
Take-Two also reported results for its July-September quarter in the same update, and the company acknowledged that NBA 2K sales during that period were softer than expected. Those comments formed part of the broader financial context in which Zelnick discussed GTA VI.
The publisher's pricing for the launch was reiterated: the Standard Edition is listed at $79.99 and the Ultimate Edition at $99.99 for the PlayStation 5 and Xbox Series X|S releases. The report positioned those editions alongside the pre-sale commentary.
With the release on November 19 less than two weeks away from the earnings report, Take-Two said investors and fans alike are watching the game's performance following its launch. Zelnick indicated that more comprehensive commercial results will be shared by the company after GTA VI becomes available.
Take-Two has scheduled the post-launch disclosure of GTA VI's commercial performance for after the November 19 release, when the publisher expects to report fuller sales details.
