Tony Simpson says IPL must find new ways to expand commercial appeal as broadcast-rights growth slows

Tony Simpson of global management consulting firm Oliver Wyman said in an exclusive Times of India interview on 7 November 2026 that, with broadcast-rights growth showing signs of slowing, the IPL must find new ways to expand its commercial appeal.

He examined cricket’s global ambitions, the challenge of attracting international streaming platforms and opportunities beyond media rights.

Simpson outlined what India needs to build a more sustainable, multi-sport economy.